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Inspired by a story by Elinor Glyn, who uses the simple pronoun to encapsulate the spirit of the sexually-liberated youth of Prohibition-era America, a saucy lingerie salesgirl sets her sights on the handsome owner (Antonio Moreno) of the department store in which she works. Leading him on a romantic chase from the Hotel Ritz to the whirling attractions of Coney Island, Betty Lou (Bow) decides to crash a high-society yacht party in a last-ditch effort to get her man.