Mr. A & Mr. M

S1 E1: Herb Alpert was an artist. Jerry Moss was a business man. When the corporate record companies of the 60s stifled their creativity, they longed for a label that focused on the artist; so A&M Records was born. What began out of a garage grew to include such mega artists as Joe Cocker, Cat Stevens, and Carole King. Herb and Jerry built the creative environment they had always dreamed of.