Launch My Line

Ten well-known professionals, who are highly regarded in their own field of expertise, are paired with ten established fashion experts. The ten teams are put to the test, as they have to rely on each other's expertise to produce a cohesive fashion line. For their first challenge, the teams must create a signature piece for their collection. While some teams hit it off from the start, other teams have to work hard not to hit each other. Tempers flare and the pressure is high as everyone wants to impress the judges and win this first challenge.

Designers are always a step ahead of the curve, and WGSN trend forecaster Sally Lohan stops by to show the designers how trends are set and what will be popular for 2010. The designers are then taken to Venice Beach to seek inspiration for a daytime look using colors and silhouettes that will set the trends for the upcoming season. The pressure takes a toll on the contestants as one expert threatens to leave his/her partner and the competition.

The beauty found in nature is a huge source of inspiration for many designers. For their third challenge, the contestants get up close and personal with exotic animals to draw their inspiration for their next garment. While one designer must confront a phobia to complete the challenge, another team takes a walk on the wild side that might be too much of a risk. Who is spot on and who is fashion road-kill?

A great designer understands the human body and treats it like a work of art. In the fourth episode of "Launch My Line" the designers are taken to an art gallery to look for inspiration to create asymmetrical eveningwear. But the remaining contestants are in for a surprise when they realize their inspiration is not from the art hanging on the walls, but from the nude models standing in front of them.

One of today’'s most fashion-forward pop stars, Lady Gaga, stops by to inspire the designers. The teams are asked to create an avant-garde outfit, but they must make sure they are pushing the boundaries of fashion without crossing the line of good taste. While the lines of fashion might not be crossed, the tension between some teammates gets intense and someone pushes their teammate to the edge.

The perfect jean is not easy to come by - and the designers learn first hand just how difficult it is when they take a trip to a denim warehouse to learn fabric-distressing techniques. The teams are asked to make their own distressed garment to add to their line, but when the designers are asked to use their fellow competitors as inspiration, the truth comes out about how they feel about each other. With only five teams left the garments aren’t the only things getting "stressed."