Cedric the Entertainer and Anthony Anderson launch a brand-new Barbecue empire. Harkening back to simpler times in their own childhoods, they launch AC Barbeque to bring back the feeling of friendship and community to everyone's backyard.
Cedric and Anthony hone in on their signature tastes with the Pilot R&D team. A visit with the marketing team and Mike Meldman help the guys dive further into the purpose of launching the brand and being authentic to their roots.
The guys visit Cedric's hometown of St. Louis and some of Cedric's old stomping grounds, then the famous Kenrick's Butchers, where they learn all about St. Louis signature-style pork steak and tips.
Ced receives the fantastic news Walmart has committed to selling AC BBQ rubs and visits Walmart to learn about retail strategies and sidekicks. Mr. Bar-BQ arrives with new prototypes of their ideas and the guys are pleased with the results. Pilot R&D returns to work on AC BBQ sauces, and AC Barbeque throws an official launch party.
AC Barbeque is hittin' the streets as Cedric and Anthony unveil their rubs at Memphis in May, a world-class barbecue competition and festival. They learn secrets of the trade from award-winning pitmasters, meet new friends on Real Talk with AB & Pat Neely, and reunite with Kevin Bludso, who introduces them to Dr. Howard Conyers. A true barbecue historian, Dr. Conyers takes the guys on the ultimate tour of Memphis, diving deep into the history of Black barbecue along the way.
AC Barbecue is in Walmart stores! To celebrate, Anthony and Cedric head out to Walmart's headquarters in Northwest Arkansas to launch their new brand in front of 5,000 associates.
Anthony Anderson
Self
Cedric the Entertainer
Producer
Drew Buckley
