Bet on Black

Keenan Beasley and Pernell Cezar meet with dynamic entrepreneurs across different industries to determine the finalists who will compete for a chance to win $200,000.

Host Keenan Beasley, mentor Pernell Cezar, and judges T-Pain, Zerina Akers and Melanie Gatewood-Hall field pitches from young entrepreneurs with businesses ranging from sneaker cleaning, to a music data app, to a wig subscription company.

With the grand prize on the line, the judges field pitches from a new batch of eager entrepreneurs including a Black-owned rideshare company, an art-as-mental health therapy brand, and an app assisting college students with financial aid.

Three new entrepreneurs compete for a chance to earn the grand prize through pitches that include a new taste on the smoothie industry, a specialty home goods shop with a unique vibe, and an app to streamline podcasting.

With one competition left before the final round, the judges, now joined by DJ Envy, hear about the latest in Black hair care, an app built to revolutionize accessibility for the disabled, and a movement for social justice.

In the final round, the finalists detail how their businesses embrace Black excellence and have a positive impact on their communities; a look into who will win the grand prize.