Ryuchell

Ryūji Higa, known professionally as Ryuchell, was a Japanese social media personality, model, singer, and activist. In the mid-2010s, Ryuchell gained a social media following through modeling in Harajuku and later became an influential figure in the Japanese genderless fashion subculture. In 2018, Ryuchell also debuted as a singer with their first song, "Hands Up!! If You're Awesome." In 2022, Ryuchell began advocating for LGBT rights on Japanese television.