Madge Blake

Morticia decides to keep the children home from school after she sees the fairy tales they have to read. When the truant officer comes to investigate he finds Morticia tending her garden of hemlock and poison ivy and Gomez blowing up bridges on his model train set.

Samantha, her friends, Bertha and Mary, and her Aunt Clara, all witches, decide to change the popular conception of witches into a more flattering image. Their opportunity arises when Darrin, an ad man, is assigned to devise a trademark for a new type of Halloween candy. Mr. Brinkman, the promoter of the candy, wants the trademark to show a traditional witch. Darrin at first agrees, but when he sees how upset Samantha becomes, he decides to present a beautiful witch. Mr. Brinkman objects, but Darrin refuses to yield. Consequently, he is fired. The witches decide to practice some of their pranks on Mr. Brinkman. As a topper, they transform him into an ugly old witch. Mr. Brinkman finally admits that his idea of witches is wrong. He agrees to use a glamorous witch for his trademark. Samantha wins her point, and Darrin wins back his job.

Lucy looks for unusual entertainment to lure kids to Ricky's party when she finds out another boy has planned a party for the same day.

Ricky tries his hand at a little psychology to overcome Lucy's mania for buying hats.

Rob sees a flying saucer and tracks it to its lair--the office above his own.