Joe Wicks

Joe Wicks otherwise known as "The Body Coach" is a British fitness coach, TV presenter and author, specialising in cooking and fitness books. His fitness method uses short intense High Intensity Interval Training (HIIT or collequally 'HIT') workouts. Starting off by posting 15-second recipe videos on social media, Wicks grew his brand to become one the most followed fitness accounts on Instagram. His first published cookbook Lean in 15: 15-minute meals was a best-selling book in 2015, having sold over 900,000 copies. And has created a "90 Day Plan" with workouts and meals with tailored portions to the individual. He is a Channel 4 television presenter with his own show The Body Coach.