João Emanuel Carneiro

João Emanuel Carneiro Silva, also known by his initials JEC, is a screenwriter, film director, and author of Brazilian telenovelas. His many works include: Central Station, Midnight, Orfeu, and Castelo Rá-Tim-Bum. His greatest hit on television was Avenida Brasil that broke several TV audience records in Brazil and abroad, being sold to more than 130 countries. Aired originally between March-October 2012, the telenovela achieved an overall average of 42 rating points and a 69% share. The last episode scored an impressive 56 rating points and an 84% share, with more than 50 million (sic) viewers, becoming the most watched TV program of the year. Avenida Brasil, was considered by Forbes the most-commercially successful telenovela in Brazilian history, with total earnings estimated in $1 billion. He was considered by Época, one of the 100 most influential Brazilians in 2012.