Douglas Rushkoff

Douglas Mark Rushkoff is an American media theorist, writer, columnist, lecturer, graphic novelist, and documentarian. He is best known for his association with the early cyberpunk culture and his advocacy of open-source solutions to social problems. Rushkoff is most frequently regarded as a media theorist and is known for coining terms and concepts including viral media, digital native, and social currency. He has written ten books on media, technology and culture.