There Goes My Heart

Eager to break free of her constrained life, heiress Joan Butterfield (Virginia Bruce) runs away from her grandfather's yacht just as reporter Bill Spencer (Fredric March) arrives to get a rare photo of her. Befriended by the kind Peggy (Patsy Kelly), Joan takes an assumed name and moves in with Peggy, then joins her working at Butterfield's department store. Bill, who has begun an article on Joan, visits the store and, recognizing her there, realizes that he has stumbled upon a hot story.