Hillsong, founded in Australia by Brian Houston and his wife Bobbie in 1983, has seen a huge rise to prominence, blending commerce and religion into a multimillion-dollar empire, culminating in millions of followers all over the globe. Their young pastors are next-generation religious figures; influential, idolistic and tech savvy, they inhabit the world of Instagram influencers and capitalise on the power of social media and popular entertainment to spread their message.