Worlds of Sound: The Ballad of Folkways

S1 E2: Folkways Records founder Moses Asch turned the music business model on its head. He avoided hit makers and catered to unknown musicians. He dug into vanishing traditions around the world to harness music and sounds that inspire people. Artists like Woody Guthrie and Lead Belly can still be heard on this original indie label that, for over sixty years, has made good on its mission of gathering sound and spreading it to the people.