The Secret World of Cereals

S2 E5: The battle for Britain’s dominant breakfast cereal has been fought for decades. American giant Kellogg’s fought their less well-known British rival Weetabix. Beloved British comedian Jo Brand tears open the story of Britain’s cereal competition in this fabulous, funny documentary. As these two companies went head-to-head, tastes changed and newcomers joined the market. Who would come out on top?