The Imagineering Story
The Midas Touch
S1 E3:
Michael Eisner and Frank Wells revive Imagineering and encourage widespread growth. They make Disney cool and relevant with teenagers. Every design project the Imagineers touch turns to gold. The crown jewel, Euro Disneyland, goes over budget and encounters resistance. Poor press coverage and cultural missteps cause low attendance. Humbled, management shies away from future theme parks. Directed by Academy Award-nominated filmmaker Leslie Iwerks.