IMPACT x Nightline: Get Ready With Gen Alpha

IMPACT x Nightline: Get Ready With Gen Alpha

Available on Disney+, Hulu
S1 E1: “Gen Alpha” kids are taking over beauty aisles at stores like Sephora - buying bank-breaking skincare products - an obsession that has parents & doctors worried. We look at the influencers driving it & the generation that marketers can't get enough of.