Follow the Leader
Gary Vaynerchuck
S1 E3:
Business journalist Farnoosh Torabi tracks social media ad whiz and visionary Gary Vaynerchuk over several days to learn his secrets to digital sales and marketing. Vaynerchuk became an internet phenomenon when he increased the value of his parent’s three million dollar wine business by over 20 times in just five years using techniques he developed via the Internet. Now helming VaynerMedia, with assets of over 100 million bucks and clients like GE, the NHL and Dove, Gary answers the question on everyone’s mind -- what are his secrets to making money using social media?