Inside Ikea
Design First
S1 E1:
In This First Episode We See How Ikea Is Starting To Open Up Its Design Headquarters To Outside Influences Tom Dixon The Lsquoenfant Terrible Of British Design Has Been Invited To Collaborate On A New Bedsofa Ndash But With Deadlines Looming And The Worlds Furniture Press Watching Neither He Nor Ikea Fully Agree What The Product Should Be