Buick

S1 E3: A willy salesman and carriage builder, Billy Durant, was asked to help David Buick's struggling company. He stepped in, saw the potential and leveraged its assets to create the world's largest corporation, GM. Ever since, Buick has been an icon in American automobiles. Once legendary designer Harley Earl took charge of its lineup cars like Century, Roadmaster and Riviera began to turn heads.